Emami looks to tap shift to homegrown brands after Atmanirbhar bharat campaign
Kolkata based Emami Ltd. is seeking to take advantage on Indian consumers slowly leaning towards homegrown brands following the government’s ‘Atmanirbhar bharat’ campaign for its newly launched home hygiene products besides tapping on increased awareness due to Swachh Bharat initiative, according Emami Ltd. Director Mohan Goenka.
