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Best stock to invest today- In an announcement with the exchange, Aditya Birla Capital (ABC), a significant financial services branch of the Aditya Birla Group, announced the debut of its fintech platform app ‘ABCD’ on April 16.
An omnichannel direct-to-consumer (D2C) platform, the app is meant to make financial services more accessible to everyone.
At the launch of the Aditya Birla Capital Digital (ABCD) fintech app, KM Birla also said that the firm is going to begin a jewelry business soon with an initial investment of 5,000 crore.
Aditya Birla Group Chairman Kumar Mangalam Birla was hopeful about the platform’s future. “Aditya Birla Capital has emerged as a key growth engine for the group,” according to him. “The ABCD D2C platform signifies a coming-of-age moment and a positive stride towards accelerated growth and leadership in the financial services space.”
Based on the information provided in the exchange filing, the ABCD software was built in under 12 months.
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Digital transformation and customer experience were emphasized by Vishakha Mulye, CEO of Aditya Birla Capital Limited. “Our ‘One ABC One P&L’ approach, centered on ‘One Customer,’ ‘One Experience,’ and ‘One Team,’ has been instrumental in driving growth,” said the CEO. “The ABCD platform strengthens our omnichannel strategy, allowing customers to interact with us seamlessly through their preferred channels.”
In keeping with the “Maximum Viable Product” (MVP) methodology, ABCD will provide a wide range of 22 financial offerings. The business went on to say that this will encompass a payment platform that works with UPI, internet recharges, bill payments, and loans, insurance, and investment choices.
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“My Track” and ABCD’s bundle of goods for digital health evaluations, spending analysis, and portfolio consolidation are also available on the platform for personal financial management.
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